*Unfortunately, the audio quality was significantly reduced while uploading to the Eko Studio interactive tool*
‘Love and Delusions of Love’ is an interactive ‘choose your own’ style of music video where the viewer chooses the path the music/narrative is to take. The music, lyrics, and videos will change based on the path that the audience wants to take. My original conceptual aim for my project was to create an interactive music video that tells a story. The story was to be centered around the audience rather than me (the artist). My goal was to create a personalised experience for individual viewers. Music has always been a subjective style of expression i.e. Art. Artists mainly create music based around their own views/lives/experiences. This was an opportunity to create art based on the fan – to tell a story based on others; an objective expression of a story. I wanted to make the music video interactive because it gives the possibility for the audience to have their own influence over the narrative and gives them a sense of responsibility over how the story turns out. This creates an emotional attachment to the story.
I didn't want to conform to teenage love stories of the likes of Grease and High School Musical where the characters fall in love and out again and end up happily together again. I’m making a point to challenge conventional love stories hence the project title: “Love and Delusions of Love.” This project takes the viewer in a direction that they wouldn’t quite expect.
You can find details about the development of this project here
‘Love and Delusions of Love’ is an interactive ‘choose your own’ style of music video where the viewer chooses the path the music/narrative is to take. The music, lyrics, and videos will change based on the path that the audience wants to take. My original conceptual aim for my project was to create an interactive music video that tells a story. The story was to be centered around the audience rather than me (the artist). My goal was to create a personalised experience for individual viewers. Music has always been a subjective style of expression i.e. Art. Artists mainly create music based around their own views/lives/experiences. This was an opportunity to create art based on the fan – to tell a story based on others; an objective expression of a story. I wanted to make the music video interactive because it gives the possibility for the audience to have their own influence over the narrative and gives them a sense of responsibility over how the story turns out. This creates an emotional attachment to the story.
I didn't want to conform to teenage love stories of the likes of Grease and High School Musical where the characters fall in love and out again and end up happily together again. I’m making a point to challenge conventional love stories hence the project title: “Love and Delusions of Love.” This project takes the viewer in a direction that they wouldn’t quite expect.
You can find details about the development of this project here
Here is my artist official version of the song.